Seal Beach based business, Affliction Clothing, recently held a car show to benefit police, firefighters and veterans.
The American Customs Collection combines Affliction’s love of fashion, cars and motorcycles. In celebration of this lifestyle, we hold an annual car and bike show at our corporate headquarters in Seal beach. This years’ Affliction American Customs Car and Bike show took place on Saturday, July 6. The car show was open to vintage and new modified cars and was an all ages event. The event was free and attended by roughly 200 people.
Affliction clothing started as a few friends creating some cool tees as a weekend project, and has quickly turned into a 15-year whirlwind journey with one goal: to make the most unique clothing in the world.
The name Affliction, which means “pain and suffering due to adversity” was hand-picked as a play on words from their previous experience in the fashion industry which is notoriously difficult and cutthroat. The self-proclaimed shy and anti-social partners, coming from backgrounds in graphic design and screen printing, quickly realized that they had started a trend that would not soon end.
This was our second annual car show that we put on for the main purpose of bringing the community together and showing them that we are here, have a passion for cars, bikes and anything custom built! We also strive to bring awareness to our brand and to our store through events and celebrate the launch of new collections. The event also included a live air brushing exhibition by resident artist, Dan Scholz. The airbrushed artwork was raffled off at the end of the event, Affliction stated in a release about the event.
Live music was provided by Trendkill Revolution. Local vendors like Solution Finish, Cheddr Wheel, Paradis Ice Cream also sold products and food. At the conclusion of the event, they gave respective awards to the best classic and modified cars. They received awards and gift bags that included a variety of Affliction and Sullen merchandise.